Solar appointments are won on the electric bill. This script opens with a free savings estimate, qualifies homeownership, bill size and roof, and books the consultation with every decision-maker present.
Hi [First Name], this is [Your Name] from [Company]. I'm calling to offer a free solar savings estimate based on your current electric bill. It takes a few minutes and shows you what you could save. Do you own your home?
May I take just 30 seconds to discuss how solar can benefit your home?
Our team at [Company] specializes in residential solar installations. We'd be happy to provide a free solar savings estimate based on your electric bill, which can help you understand how much you could save with solar. This would also give us a chance to discuss how solar can work for your specific home and situation.
I understand that's a concern. We do offer $0-down financing options that might make it more accessible. Can you tell me more about your budget and what you're hoping to invest in solar?
That's a valid concern. We can discuss the condition of your roof and whether it's suitable for solar. Would you be open to getting a professional assessment?
I completely understand. Solar isn't for everyone. Can I ask what specifically has you not interested in exploring solar at this time?
I understand that's a consideration. Solar can actually be a selling point for potential buyers. Would you like to discuss how solar could impact your home's value?
I understand there might be some misconceptions out there. We'd be happy to address any concerns you have and provide information on our experience and process. Can I share some information that might alleviate those concerns?
Would you be available for a quick in-home consultation this week or next, or would a virtual meeting work better for you? What day and time works best for you?
Hi [First Name], this is [Your Name] from [Company] calling about a free solar savings estimate for your home. I'd love to discuss how solar can help you save on your energy bills. Please give me a call back at [Phone] or [Phone].
Evenings and weekends, when both homeowners are home. Avoid calling during dinner hours repeatedly.
Replace the [bracketed] parts with your details. Lines marked "Only if true" should only be used when they're accurate.
Offer a free estimate of what they could save based on their current electric bill, then confirm they own the home.
Homeownership, average monthly bill, roof age and shade, and that all decision-makers will attend the consultation.
No. Never promise specific savings or incentives on the phone. The consultation is where real numbers are calculated.
Fifteen minutes. You'll leave with a free outbound plan: your script, who to call and where to get the list, and a weekly activity plan.